Q1 2021 Performance of Top Beauty Retail Apps on iOS in Latin America

In the first quarter of 2021, the beauty retail sector in Latin America witnessed varying performances across popular iOS applications, as per the data provided by Sensor Tower. Let's delve into how each app fared in terms of downloads and weekly active users.

BEAUTY BAY saw a fluctuating download trend, starting the quarter with approximately 246 downloads in the last week of December and peaking at around 439 in late January. However, downloads tapered off to nearly 149 by the end of March. Weekly active users mirrored this pattern, initially at about 1.5K, peaking at 1.9K, and closing the quarter near 1.5K.

IPSY: Personalized Beauty, another major player, experienced a slight decline in downloads from 211 in late December to 156 by late March. Weekly active users also saw a downward slope, starting at approximately 3.8K and ending around 3.4K.

For Beauteprivee - Ventes privées, the data indicates a minimal presence in the region with downloads in the single digits for most weeks, and active users data available for only one week, standing at 12.

Ulta Beauty: Makeup & Skincare had very limited activity with downloads only reporting single digits and no active users data for the entire quarter.

Lastly, Nykaa – Makeup/Beauty Shopping showed an extremely low download count with only 1 download reported in mid-January and a slight increase to 5 by late March. There was no weekly active users data available for Nykaa.

For more insights and detailed app performance analytics, Sensor Tower's full suite of tools provides an in-depth look at the trends shaping the mobile app ecosystem.